The SEO industry is by all means an important one. Modern commerce allows companies to head online, finding that niche audience who’s perfectly suited to their specific products and services. The best way to directly channel this audience towards them is through Search Engine Optimisation, with the company becoming visible for the particular search terms relevant to that audience.
SEO has been booming since the mid-90s, though it was a much simpler process back then. A few baseline rules for site optimisation and link creation were all you needed to get search engine friendly. Years down the line it’s a much more cutthroat industry, and you can’t afford to be making these SEO sins now.
Working with Flash
We all get it, everyone loves flash. It’s incredibly easy to animate, it’s got loads of cool on-board effects, and you absolutely should avoid it.
Now… that’s a bit of an exaggeration, but it’s a safe one. Flash doesn’t create much visible content for search engines. This means they have difficulty recognising your website as the highly interlinked, content-heavy location you want it to be. On top of this, Flash heavy sites require more effort to optimise, and will certainly load slower than their HTML brethren, another SEO no-no.
Framing your Site
Speaking of terrible design decisions, frames are an absolute disaster for SEO. Much like flash, it often results in a lack of unique URLs for the site. Different portions of the site are loaded separately, but it makes crawling almost impossible for the search engine bots. On top of this, it’s harder to pick a good landing page when there’s no decent URLs to link to.
On top of this, it looks fairly terrible. Frames hit their peak in the late 90s, early 2000s when personal site design became highly accessible and easy, though without the construction theory to back it up. People associate frames with this dated style, and it’s a sure fire way to encourage bounce rates, if anything.
On terrible, rare occasions you’ll run into someone who hasn’t updated their SEO skills in a decade, and thinks hidden text is still an excellent method of optimisation. The theory is simple. Stuffing a webpage with keywords makes it more relevant to search engines (not anymore), but consumers don’t like reading it. Just make the keywords the same colour as the background, and reap the SEO results!
This is just a good way for sites to take a hit. Google will recognise the keyword spam and punish accordingly. Beyond this, any customers who highlight it by accident will immediately think the site poorly designed.